If we didn’t have the beauty of patterns, the world would be such a boring place. Let’s be honest. When you’re busy working on a personalized product for your brand or hobby, the perfect pattern can elevate your item to the next incredible level. Most folks, however, just don’t know where to begin and feel overwhelmed. Our guide can steer you in the proper, colorful direction in finding the ideal pattern that will knock everyone’s socks off!
1. The Logo Influence
Most brands have a logo, and it’s essential when it comes to building a successful business. Your logo identifies your product or service, and even better, you can incorporate your logo into your pattern.
For example, let’s say that a pretty red tulip represents your floral company, and you’re creating pretty bowls that you want to sell at your shop. You can repeat the shape of your tulip logo on the packaging, for instance. Or maybe the tulip is painted in a pattern onto the bowls.
When you repeat a logo into a pattern, it becomes widely recognizable and can connect your brand to a variety of company products.
2. Patterns Invoking Mood
The right pattern design can also play a major role in what defines your product or service.
In other words, every pattern can suggest a mood or style. Ask yourself, what is my brand trying to communicate with the buyer and potentially new customer?
Take your time in coming up with a pattern that reflects what your product and/or service is about and speaks to your audience.
Maybe you sell bicycle helmets and want to capture a striking pattern on the side of the helmet. You can use hydrographic dipping to customize your gear for that unique effect.
Water transfer printing is a versatile new technology for achieving a richly vivid color tone and effect to any three-dimensional object.
3. The Color And Pattern Synergy
Color and pattern go hand in hand. Begin with your brand or logo’s colors, and go from there.
You could also supplement your logo hues with additional new colors. Again, you want to think of your customer and what they are expecting from your product or service.
For example, a black and white pattern can deliver a powerful statement on its own. It can be quite impactful seeing the sharp contrast between white and black.
Or maybe you prefer a muted color pattern with pastel softness that exudes a calming effect.
To appeal to a younger group, a bold and bright colored pattern is recommended or possibly a shade in neon to add energy and high intensity to the product you’re selling.
You have so many amazing options when it comes to choosing the perfect pattern for a personalized product. It’s fun to play around with different hues and pattern shapes, and you don’t have to stick with just one. You can make your own rules.
Consider creating a coherent collection of patterns for your product or brand by mixing and matching them across your product range.
Patterns make everything a bit more interesting. Don’t be afraid to use your imagination.