B2B technology solutions are used to automate, streamline and manage business processes – helping reduce costs, boost productivity and enhance the customer experience.
Automating time-intensive or laborious tasks frees staff up to concentrate on other duties – leading to more sales and improved cash flow.
Automated Sales Processes
Automation is an effective B2B ecommerce tool that can accelerate and streamline sales processes, but it must be managed carefully to maintain human connections within sales environments. Automation should complement human touch in a balanced manner.
Ideal B2B companies should begin by assessing automation potential by subtask and prioritizing use cases, before gradually incorporating automation so sales reps and customers can adapt to the new workflows.
An organization could set up an automation system that listens to ERP and digital commerce platforms for sales events, then automatically updates or creates relevant emails in its CRM system. This would save sales teams time while simultaneously improving customer experiences by making sure no order or response goes unanswered.
Artificial intelligence often conjures images of voice assistants on smartphones or self-driving cars; but its impacts extend far beyond these narrow arenas.
Scientists are creating systems to assist surgeons in making complex cuts faster, detect cancerous genetic sequences early and identify molecules which may lead to better drugs – all which will save countless lives.
But AI technology remains expensive and complex to build, with limited specialized expertise available. To maximize success with their AI strategy and implement data architectures industrially. Furthermore, organizations should ensure the team using this new tech understands its broader implications on business outcomes while encouraging frontline employees to embrace data-based decision making.
Automated Upsell and Cross-sell Recommendations
Automated upsell and cross-sell recommendations help businesses increase sales from existing customers by automatically recommending complementary or complementary enhancement products at the appropriate time and in an efficient manner. These programs identify products which match or complement those already purchased – and deliver them at exactly the right moment and place for maximum effectiveness.
Upselling usually refers to offering more expensive versions of what is being sold; for instance, shoppers purchasing cameras might be given access to more costly versions that include additional features or accessories. Cross-selling on the other hand entails suggesting related items – for instance a scarf that would go well with their new purchase.
Upselling and cross-selling work best when introduced at the conclusion of a sale or after customers have experienced and trusted the product or service purchased; otherwise they risk overwhelming or confusing prospects.
B2B collections management can be a delicate balance of enforcing payment policies while upholding customer relationships. To achieve a smooth collection process and preserve valuable business relationships, it’s crucial that these policies be clearly communicated prior to offering credit and maintained through consistent contact post-debt accumulation. Doing this ensures timely payments and keeps relationships intact.
Automated collections processes can help your organization meet this goal by eliminating manual labor and freeing up staff to focus on higher-value tasks, which is particularly advantageous in speeding up cash flow. A customer portal can further facilitate digital payments, enable customer/staff communication and real-time data transparency – as well as prioritize invoices at risk of becoming bad debt and alert past-due accounts to any upcoming late fees automatically.
Marketing automation tools offer B2B tech companies an efficient way to save both time and money while reaching lead, conversion, and sales goals more quickly and effectively. From tracking website visits and social shares to keyword monitoring, SEO reporting, audience identification and website technical layout optimization – there are various marketing automation tools that can assist them in reaching these objectives quickly and cost effectively.
Marketo allows your team to use email automation and create targeted email campaigns tailored specifically for different buyer personas in any industry. Furthermore, Marketo features mobile features which make staying on top of email initiatives easy when you’re away from the office.
While automation tools may assist marketers in streamlining the marketing process and providing access to a wealth of data insights, they cannot replace the human element necessary for developing, researching and executing an effective digital marketing campaign.