6 Tips for Choosing Promotional Products to Give Out

6 Tips for Choosing Promotional Products to Give Out

Choosing promotional products to give out is a great way to promote your brand, but it can also be challenging. How do you know which ones will work best for your business with so many options available?

1. Know Your Audience

First and foremost, it’s essential to find out who your audience is. This is the single most effective way to choose promotional products that will resonate with them. Is your crowd made up of tech-savvy millennials? If so, you’ll want to go with a more modern product like USB drives or aluminum water bottles. On the other hand, if you’re at an afternoon tea party trying to target women over 40 years old, eco-friendly promotional bags and key chains would be perfect.

USB drives work great as giveaways for technology and office supply stores because they keep people organized and meet their need for efficiency. On the other hand, personalized bookmarks are better for the health and wellness industry, where relaxation is just as important as time management.

2. Choose Quality Products

After you’ve identified the audience most likely to use your product, you must ensure the items are high-quality. Your customers won’t appreciate something they know will break or lose their interest in a few months. Please take time to evaluate which products work best for your business.

3. Check Out Other Businesses

If you’re having trouble coming up with good promotional ideas, take some inspiration from other businesses in your industry. You can learn a lot by checking out what giveaways competitors are giving out at trade shows, local events, and their websites. Don’t copy their choices, but there’s no shame in borrowing a few good ideas.

4. Themed Giveaways

Themed giveaways are also an excellent idea for companies trying to connect with their audience! They allow you to make the product about your business and reinforce the brand message. For example, if you sell gourmet dog treats, you can get personalized stress relievers that say “woof” instead of “stress.” Or, you could give out branded sunglasses at an outdoor summer concert where everyone wants some shade from the sun.

5. Promotional Products That Represent Your Brand

You want promotional products that truly represent your brand. This means making sure they use fonts, colors, and logos similar to what customers see on your website, signage, and other marketing materials. For example, if your brand uses dark colors with a modern typeface, you’ll probably want to choose giveaways that are black or have sleek silver accents.

6. Giveaways That Increase the Size of Your Brand’s Reach

And finally, the best promotional products do more than increase brand awareness among existing customers. They should also attract new ones! This is why branded giveaways are great for creating loyalty programs, building partnerships, and generating referrals. For instance, if you run an accounting firm, you can create custom USB drives with calculators on them as part of your free tax preparation giveaway. This will entice potential clients to use your services and help anyone who receives one spread the word.

Promotional products are a great way to get your brand in front of new people. But you must use them correctly and choose items that will speak to your audience. With a little bit of research and some creativity, you can come up with giveaways that work wonders for your business.