Thinking Big With Miki Agrawal

Miki Agrawal

What do you want to be known for? The question is as broad as it is difficult to answer and, as such, it can be borderline impossible to respond to. For Miki Agrawal, founder and CEO of TUSHY, change came where and when she would least expect it from a direction that she had never anticipated.

Early Beginnings

Miki Agrawal began her career in the banking and financial services world, working in New York City. Following the tragic events of 9/11, Agrawal would decide to shift directions in her personal life to focus on other concepts. Graduating from Cornell University would give her a foundation of education to utilize, but it was her fascination with innovation that would lead her to the next stage of her career.

The COVID-19 pandemic and its corresponding toilet paper shortage would exemplify the need for alternative toilet products in the American market. Inspired by her own health struggles, Miki Agrawal decided to create TUSHY – the modern bidet solution. Focusing on “one customer at a time and one clean butt at a time”, Agrawal would be blown away by how quickly her concept caught on.

Before long, Tushy would become one of the most prominent electric bidet products on the market and it would thrive almost solely following the COVID-19 pandemic, a difficult task.

Making Change Bigger Than Business

Even though Miki Agrawal has tied much of her identity to marketing TUSHY, it is far from the only work that has claimed her time. Agrawal recently was rewarded with the 2018 Fast Company’s Most Creative People award before being asked to contribute at a leadership summit in Antarctica.

Agrawal spoke alongside other major players in the world of change agents. While speaking about the environment and making a change in the world, Agrawal also admitted that she fell in love with the natural world in the “truest of ways”.

Following her environmentally-friendly mindset, Agrawal recently placed a focus on an ambitious environmental goal. Through Tushy, Agrawal hopes to help save more than 15 million trees every year while simultaneously improving human hygiene across the board.

If Agrawal were to create a film about her life, she would title it, “Get It Done” with Natalie Portman playing the starring role. Inspired and motivated, Miki Agrawal hopes that her work will inspire others to follow in her footsteps.

When asked what advice she would pass on to her younger self, she would emphasize the importance of slowing down and focusing on the journey.

Calling to mind the late great Hunter S. Thompson, Miki Agrawal’s favorite quote is as such, “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming, “Wow! What a ride!”