Shyne Brighter, Shyne Better: Orlana Darkins Drewery Reveals The Shyne Network’s Strategy for Developing a Powerful Brand

As the founder of The Shyne Network, Orlana has been on a mission to empower young adults, nonprofit organizations, and churches to amplify their work and message. In this article, we will delve into Orlana Darkins Drewery’s unique approach to developing powerful brands and why her clients trust her to illuminate their missions.

The Shyne Network: A Brief Introduction

The Shyne Network, led by Orlana Darkins Drewery, is a public relations agency with a distinct focus on supporting young adults, nonprofit organizations, and churches in promoting their impactful work. The agency steps in to address a common pain point experienced by these entities – the discomfort associated with self-promotion. Many of them are doing incredible work that positively impacts communities, but they often shy away from sharing their achievements, fearing that it may come off as bragging.

Orlana’s vision is to change this narrative and help these organizations and individuals understand that it’s okay to “toot your own horn.” Through storytelling and showcasing their impact, The Shyne Network helps clients share their successes in a genuine and relatable way. Moreover, Orlana Darkins Drewery and her team have established The Shyne Awards Foundation, a premier award ceremony that celebrates the positive accomplishments of young people worldwide between the ages of 13 and 24. This initiative aims to shift the perception of young individuals who are often unjustly labeled and misrepresented.

The Strategy: Developing a Powerful Brand

Orlana Darkins Drewery’s strategy for developing a powerful brand revolves around helping her clients overcome their reluctance to self-promotion while creating a clear and relatable message. Here are the key elements of her approach:

  1. Media Exposure and Content Creation: The Shyne Network provides comprehensive media exposure and content creation services. They assist clients in crafting compelling stories, writing press releases, and pitching these stories to the media. The agency also offers media training to ensure that clients can effectively communicate their message.
  2. Social Media Management: Recognizing that many clients are uncomfortable with self-promotion on social media, The Shyne Network takes the lead in managing their clients’ social media accounts. They develop content angles that align with the clients’ stories and help them feel comfortable sharing their successes.
  3. Understanding the Client’s Perspective: Orlana Darkins Drewery’ secret sauce is her deep understanding of her clients’ perspectives. She herself has experienced the challenges faced by these organizations and individuals. Her personal experience working in both nonprofit organizations and churches gives her unique insights into their pain points and struggles.
  4. Long-Lasting Relationships: Orlana and her team don’t view their work as a mere service; they become an integral part of their clients’ organizations. They attend meetings, events, and fully immerse themselves in the culture. This level of commitment fosters trust and collaboration.
  5. Diverse Skill Set and Strong Network: Orlana Darkins Drewery possesses a diverse skill set and has built a strong network over the years. Her connections in media, radio, and the community make her a valuable resource for clients seeking exposure and recognition.
  6. Tailored Approach: Orlana ensures that each client’s brand is unique and authentic. She tailors her approach to match the personality and values of the organization, making their message sound genuine and relatable.

The Fear of Missing Out (FOMO) and Overcoming It

One significant challenge Orlana faces is the fear her potential clients have about self-promotion. Many organizations are comfortable being hidden, and there’s often a reluctance to step into the spotlight. However, The Shyne Network has a powerful message – “Stop hiding, you’re needed everywhere.” This message resonates with clients and serves as a reminder that their work is essential and deserving of recognition.

By framing the issue as a matter of helping others realize their dreams and missions, Orlana addresses the fear of success. She highlights the importance of being seen, not just for the organization’s benefit but also for the greater good they can achieve by attracting contributors and sponsors to support their mission.

Why Choose The Shyne Network?

When considering why clients should trust The Shyne Network, Orlana Darkins Drewery has ample evidence to back her claims. Her clients have witnessed tangible results, such as increased media exposure, television interviews, and boosted ticket sales. The documented success stories are a testament to her expertise and dedication.

Furthermore, Orlana’s commitment to becoming a part of her clients’ organizations sets her apart. She doesn’t just provide a service; she becomes deeply involved in their culture, voice, and mission. Her extensive network and understanding of various demographics make her an invaluable partner for organizations aiming to make a significant impact.

Orlana Darkins Drewery and The Shyne Network offer a unique and empathetic approach to developing powerful brands. Their ability to help clients overcome their fear of self-promotion and their dedication to becoming a true part of the team make them a trusted partner for organizations looking to Shyne brighter and better in their communities and beyond.