The marketing landscape is changing every minute. So that’s why it’s more important than ever that businesses stay up to date with the latest technologies and familiarize themselves with the most common pitfalls. After all, in the midst of all these new consumer behaviors and evolving trends, failing to stay aware of the most common marketing mistakes could hinder your business’s overall success and networking opportunities.
To help you create a solid marketing strategy, and steer clear of trouble, here are some of the biggest marketing blunders to avoid in 2023.
Neglecting Social Media
Social media is one of the most important places where your brand can grow. Depending on which platform you use, there are billions of active users every day. Neglecting to create a strong social media presence for yourself could be throwing away huge opportunities.
Even if you may not refer to yourself as a “social media person” in real life, it’s time to start referring to yourself as one in business. If you don’t have time to expand your business’s social media presence, then you may want to consider outsourcing to someone else. Because social media is the most effective way to connect with your target audience in 2023.
Not Personalizing Your Marketing
In today’s day and age, people know the same old tricks. Sending out a general marketing message that doesn’t speak directly to someone will never get read— let alone open. However, if you manage to personalize your marketing so that it speaks not only directly to someone’s name, but also their pain points, you significantly boost your marketing campaigns.
Embracing personalization is the best way to leverage your customer data to deliver relevant and targeted emails that are more likely to give results.
Not Optimizing Your Site For Mobile Users
More and more people use their mobile devices to browse the Internet. If you have a website that isn’t optimized for a phone, then you’re risking a poor user experience. With over 60% of internet users claiming they visit websites from their phone, failing to optimize your site to be mobile friendly is throwing your marketing efforts in the garbage.
Not Using Video
Video marketing is all the rage. Video content is one of the most dominant forms of online consumption, so missing out on this huge opportunity to engage and connect with your audience could be a disaster. Incorporate video marketing into your strategy whenever possible— from your website to your social media or your blog.
Whether you use customer testimonials, or a short video introducing your team, the idea is to make something that will encourage people to stop scrolling and watch.
Not Harnessing The Power of Data
Nowadays, businesses are using the power of data to better understand their customers and behaviors. Failing to measure your data and analyze your marketing efforts could not only lead to a lower return on your investment, but ultimately a lower marketing performance.
The smartest businesses are the ones that use data to help them make informed decisions about online marketing that ultimately contribute to their long term success.