In today’s hyper-connected world, the adage “It’s not about what you know, it’s about who you know” rings truer than ever. For Gen Z workers—those born between the mid-1990s and early 2010s—networking isn’t just a career booster; it’s a lifeline in an ever-competitive job market. Immersed in technology from a young age and shaped by the seismic shifts of the COVID-19 pandemic, this generation is redefining how professionals connect, communicate, and climb the corporate ladder.
The Digital Natives Take on Networking
Gen Z grew up with smartphones in hand and social media at their fingertips. Platforms like LinkedIn, Twitter, and even Instagram have become arenas for professional networking, blurring the lines between personal and professional personas. Unlike previous generations, Gen Z is comfortable initiating conversations online, engaging with industry leaders through direct messages, and building virtual relationships long before meeting in person.
However, this digital comfort zone can sometimes hinder face-to-face interactions. The pandemic exacerbated this challenge, as lockdowns and remote work limited opportunities for in-person networking. Virtual meetings became the norm, and small talk over coffee was replaced with quick Zoom catch-ups. Now, as the world gradually returns to in-person events, Gen Z faces the unique challenge of bridging their digital networking skills with real-world interactions.
Common Networking Pitfalls
“Networking can be incredibly nerve-wracking,” says A.J. Mizes, CEO and Founder of The Human Reach, a career and leadership development firm. “Between the expensive suits and the notoriety someone may have in the public, it is intimidating approaching an executive or possible connection.” Mizes points out that many professionals, not just Gen Z, fall into common traps that make networking less effective.
One major mistake is relying on small talk. Discussing the weather or current events may seem like safe territory, but it often leads to dull and forgettable conversations. In an age where attention spans are shorter than ever, failing to engage meaningfully can cause you to blend into the crowd.
Another misstep is sticking strictly within one’s peer group. While it’s comfortable to network with colleagues at the same level, it limits exposure to new ideas and opportunities. Lastly, approaching networking without a clear goal can make interactions aimless and unproductive.
Expert Tips for Effective Networking
To navigate these challenges, Mizes offers actionable advice tailored for today’s professionals:
Tip #1: Deepen the Conversation
When approaching someone to network—especially a company executive—it’s crucial to make the interaction memorable. “Small talk is the surest way to zone somebody out; it is boring and lacking in substance,” Mizes warns. Instead of generic questions like “What do you do?”, try asking, “What is the most exciting part of your role?” or “What projects are you most passionate about right now?” These questions invite the other person to share insights and stories that are both engaging and informative.
For Gen Z, who are adept at online communication but may lack face-to-face experience, this approach can set them apart. It shows genuine interest and fosters a deeper connection that goes beyond surface-level chatter.
Tip #2: Reach Outside of Your Peer Group
While it’s tempting to network within familiar circles, expanding beyond your immediate peer group can open doors to new opportunities. Mizes suggests seeking out executives and leaders in your industry. “Ask your current manager to put you in touch with their manager, other executives in the company, or any leaders they know in the industry,” he advises. For Gen Z workers, who might feel hesitant to approach higher-ups, remember that most leaders appreciate initiative and are willing to share their experiences.
The pandemic has also made executives more accessible than ever. With virtual conferences and webinars, reaching out via a thoughtful email or message can lead to meaningful connections without the intimidation factor of an in-person meeting.
Tip #3: Go in with a Game Plan
Preparation is key. “Executives receive many opportunities to network,” Mizes notes. “You need to be concise and straightforward with your intentions.” Before any networking event or meeting, determine what you hope to gain—be it a job opportunity, mentorship, or simply expanding your network. Also, be ready to articulate your own value. Highlight your strengths, experiences, and what you bring to the table.
For tech-savvy Gen Z professionals, leveraging online tools to research contacts beforehand can make this process smoother. Knowing a bit about the person’s background or current projects can help tailor your conversation and demonstrate genuine interest.
The Human Touch in a Digital Age
The Human Reach specializes in helping professionals navigate these complexities. Their Career Search Strategy program is designed to support individuals in finding their purpose and advancing their careers. By bringing a human touch to executive coaching and leadership development, they aim to produce tangible results in a world that often feels impersonal.
Moving Forward
As Gen Z continues to enter the workforce in greater numbers, their approach to networking will inevitably shape professional landscapes. By combining their digital prowess with effective in-person strategies, they can overcome common pitfalls and build meaningful, career-advancing connections.
“Don’t be afraid to ask,” Mizes encourages. “The worst that can happen is receiving a no.” In a world that’s increasingly interconnected yet socially distant, taking that first step—armed with a solid game plan and the willingness to engage deeply—can make all the difference.
Photo by Gilles Roux