Artificial intelligence has become a familiar feature across advertising platforms, but much of its value has been concentrated in analytics and automation. Perion is taking a different approach, introducing a system designed to make AI the starting point for campaign planning and decision-making rather than simply another tool within the workflow.
The company has launched Ask Perion, a new agentic interface integrated into its Perion One platform that enables marketers to create media plans and analyze campaign performance through natural-language prompts. The release also includes the Ask Perion Mobile App, debuting at Cannes Lions 2026. It extends those capabilities to users who want to manage campaigns away from their desktops.
The announcement represents another milestone in Perion’s effort to build an AI-native platform for omnichannel advertising as marketers search for ways to simplify increasingly complex operations.
From Information to Execution
The modern marketing landscape generates no shortage of data. Campaigns running across digital video, connected TV, social media, retail media, and display channels provide advertisers with a continuous stream of performance metrics. The challenge has become translating those insights into timely decisions.
Perion’s latest product is intended to shorten that process.
Rather than requiring marketers to navigate multiple dashboards or manually assemble reports, Ask Perion allows users to pose questions in everyday language and receive immediate answers. Its Insights Agent delivers summaries covering campaign spending, pacing, delivery, creative performance, and channel activity, while the Planning Agent transforms campaign briefs into structured cross-channel media plans tailored to business objectives.
The result is a workflow that places planning and optimization within a single conversational interface.
A Platform Designed Around Self-Service
The launch also reflects a broader evolution in how enterprise software companies are thinking about customer engagement.
For years, advertising platforms have relied on account teams and specialists to help customers interpret data and build campaigns. Increasingly, however, vendors are investing in self-service technologies that allow users to complete those tasks independently without sacrificing sophistication.
Ask Perion is designed with that objective in mind. By giving marketers direct access to campaign intelligence and planning tools, the platform seeks to accelerate execution while reducing the operational complexity associated with managing omnichannel campaigns.
The addition of a dedicated mobile application reinforces that strategy by enabling marketers to interact with the platform from virtually anywhere, whether reviewing campaign performance or preparing a media plan between meetings.
Aligning Product Development With Business Goals
Perion sees the release as more than a feature update. The company views Ask Perion as an important building block in a broader transformation of the Perion One ecosystem.
Tal Jacobson, CEO of Perion, said the introduction of the platform reflects the company’s focus on simplifying campaign execution for marketers around the world. “Ask Perion is another step we’re taking to serve marketers worldwide and help them reach their goals with minimum effort,” he said. He added that the platform changes how users interact with campaigns by allowing them to move beyond complex interfaces and instead “simply ask questions and generate instant plans.”
According to Jacobson, the launch also marks “a significant step forward in our ongoing journey toward a self-serve execution model.” He said the phased rollout is intended to help customers improve ROI while streamlining Perion’s operational workflows, creating a more scalable business model, and supporting the growth and efficiency targets outlined in the company’s 2028 strategy.
The Next Stage of Marketing Technology
Perion’s announcement reflects a larger trend shaping the advertising technology market. As AI capabilities mature, software providers are increasingly embedding intelligent agents into core workflows instead of treating them as standalone productivity features.
The emphasis is shifting toward reducing the distance between insight and action. Rather than presenting marketers with more dashboards or more reports, platforms are beginning to focus on interpreting information, recommending next steps, and assisting with execution in real time.
With Ask Perion, Perion is positioning itself within that emerging category, offering marketers an AI-powered interface that combines planning, campaign intelligence, and mobile accessibility. As omnichannel advertising continues to grow in complexity, platforms that simplify execution without reducing visibility may become an increasingly important part of the industry’s future.
