The pattern is now unmistakable. Perion does not enter new regions alone. It enters through partners who are already there, already trusted, and already buying. China came through GIMC. Africa came through McSorely Media and Mediamark. On July 9, 2026, Greece and Central and Eastern Europe joined the list, with Perion announcing a partnership with Acrossmedia241 to bring Outmax, its AI agent, to agencies and brands across the region.
Three Regions, One Playbook
Strategically, the Acrossmedia241 deal is the third public execution of the same expansion thesis. The thesis holds that in advertising markets, local relationships are the scarce asset. A technology company can ship product anywhere. What it cannot manufacture quickly is standing with the agencies, brands, and institutions that control regional budgets.
Acrossmedia241 supplies exactly that standing. The Greek digital advertising and media technology company maintains agency relationships across the region and works with major Greek tourism boards. Its buying scope is international. Just as importantly, it is not a stranger to Perion’s stack, having existing experience with the company’s DOOH offering.
That last point shapes the economics. Perion expects the combination of an established working relationship and Acrossmedia241’s market access to lower customer acquisition costs and accelerate Outmax’s path to revenue growth. The deal is structured to grow revenue without the cost base of a direct regional buildout.
The 2028 Thread
Perion’s leadership tied the announcement explicitly to the company’s stated long-range targets. “Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” said Tal Jacobson, Perion’s CEO. “Expanding our distribution partner network, as we’ve done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan.”
The language rewards close reading. Land-and-expand, low incremental cost, margin-accretive: these are the terms of a company presenting distribution partnerships not as opportunistic deals but as the engine of a multi-year plan.
What the Partner Gets
For Acrossmedia241, the value flows the other way. The partnership adds a cross-channel AI optimization capability to a portfolio that spans digital, programmatic, CTV, DOOH, video, audio, native, and AI-powered media solutions. Outmax sits across major digital channels, including YouTube, Meta, TikTok, and other leading DSPs, layering optimization across each to unify performance toward advertisers’ own custom business outcomes.
Irini Sacha, Founder & CEO of Acrossmedia241, framed the addition around client demand. “Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults,” she said.
The Athens Stage
Both companies will make the partnership public at the Programmatic & Beyond Conference in Athens on July 9. Perion joins Acrossmedia241 as a Grand Sponsor of the event, a visible commitment to the market it is entering.
The backdrop, as Perion describes it, is an industry in transition. Advertisers are increasing investment across a widening range of digital channels, and the operative question has shifted from where media runs to whose objectives it is optimized against. For agencies and brands in Greece and CEE, the answer this partnership offers is optimization toward specifically defined outcomes, delivered inside existing media buying workflows.
Whether the region delivers on the growth thesis will take time to judge. The strategic signal, though, is immediate: Perion’s distribution partner program is not slowing down, and the company is treating each new region as a compounding input to 2028.
