UPDATED 20:03 PM EST, November 15, 2012
NEW YORK (AP) — Adobe Systems Inc. has added new tools to insert advertisements into online video content.
The new tools are part of Project Primetime, Adobe's service for distributing video on computers, smartphones and other Internet-connected devices. A new ad-insertion tool called MediaWeaver "mirrors broadcast TV" in the way it inserts ads into programming, Adobe said Thursday.
